Dana Cowin takes lessons at ICE

Industry Insights from Dana Cowin

The former editor-in-chief of Food & Wine discussed food media, restaurant industry crisis response and advocacy, and women in food with us on Instagram Live.

Food media legend Dana Cowin is best known for her 21-year tenure at Food & Wine, where she was the editor in chief. Her food industry resume has since included curating guest chefs at Chefs Club, writing a cookbook, judging on "Top Chef," and hosting the Heritage Radio podcast "Speaking Broadly."

Most recently, Dana's involved with restaurant advocacy through ROAR, which she shared more about along with insights from her culinary career and her outlook for the future. Here are some of the highlights.

You鈥檝e interviewed thousands of food professionals over 25 years, how is the industry essential to you?

When I think about it, when I came to Food & Wine, which was about 25 years ago, the industry wasn鈥檛 essential to me at all. I was pretty good at making reservations and that was my connection to the industry and now I feel like I absolutely can鈥檛 live without it. It is my lifeblood. It kind of means everything.

This morning I went online and bought a Blue Hill at Stone Barns vegetable box, and I experienced a joy that I actually haven鈥檛 experienced in the last month because I was connecting to a farmer, I was connecting to a chef, I knew that the food that I was going to make from that box was going to be incredible just because the ingredients were so great.

The industry has given me a whole new view of how to live and the connection to the earth and connection to others, pretty much everything.

After a 10-year magazine career before landing at Food & Wine for 21 years, can you talk to aspiring chefs and industry professionals early in their careers about longevity and how that evolved?

I discovered if you continue to change with the job and continue to be fresh and interested, your job kind of is new all the time, and that way you have a great sense of longevity 鈥 At Food & Wine we changed so much and it was this notion of always trying to stay current and trying to move ahead and trying to live inside what was true at that moment rather than what we had thought in the past. That鈥檚 what made it interesting to me for 21 years, but also what made me grow. Longevity is for curiosity.

Dana Cowin

Do you see a correlation between the way journalism had to evolve from print to digital to multi-platform and the way food businesses are modernizing and diversifying to survive?

One of the reasons that Food & Wine was a success for a lot of the time that I was there was that we really were multi-platform at the time. We got revenue from consumers who had subscriptions, we got revenue from advertisers, we got revenue from events and partnerships. We had already found a way to diversify income streams, and for restaurants it鈥檚 the same thing. Restaurants aren鈥檛 waking up today and saying, 鈥淥h, you know, instead of only doing people eating in my restaurant...鈥 They鈥檝e already said, "What can I sell online? What鈥檚 the merch I鈥檓 going to sell? What鈥檚 the cookbook? What鈥檚 the TV show? What are the other revenue streams?" It will continue to be an evolution for restaurants the same way it absolutely continues to be an evolution for journalism.

Where can you find the money and how do you stay true to who you are? What is the core mission? At Food & Wine the idea was, we鈥檒l do everything that seems right to fit our core mission. We鈥檙e not going to go outside of that. I hope that restaurants are able to do the same. Iteration is so important, as I was saying, my career is based on iterating in a way and restaurants will have to iterate to survive. They鈥檙e going to have to look at so many of the ways that they鈥檙e doing business and rethink them.

Why is the food and hospitality industry worth waiting on with this kind of volatility and uncertainty?

First of all, a lot of people follow this career path because, like writers or artists, it鈥檚 such a seed deep within them that needs to be nurtured and needs to bloom, and I think for that, you can鈥檛 turn away. If you feel that this is your gift, of course you can鈥檛 give up now. It is always worth it if it鈥檚 the most important thing to you.

I actually know that on the other side, we鈥檙e all going to be eating. Everyone needs to eat, and not everyone can cook for themselves, and there鈥檚 such a pleasure in being in an environment or being cooked for. What鈥檚 great about a culinary education is that it can lead you into 100 different directions. We鈥檙e not talking about leading in a single direction. It鈥檚 not as though someone is being trained to be a cook in a restaurant, although that鈥檚 certainly one outcome, but cooking is discipline. Cooking is joy. Cooking is connection. All of those things will be ever more important rather than less important. To have grounding and structure and a framework in which to grow from there is fantastic. You鈥檙e not training for one thing, you鈥檙e training for life.

What鈥檚 great about a culinary education is that it can lead you into 100 different directions.

What鈥檚 your advice for industry people during this time?

Right now our focus is on advocacy, like what are the five to seven things that the government can do that can help us get to the other side. It鈥檚 extremely important, and if you鈥檙e interested in this topic and you鈥檙e listening, you should look at what the IRC is doing, look at what ROAR is doing. There are a lot of organizations around the country that have a list of demands for congressmen and you have to participate. You cannot just guess someone else is going to do it. You can do something. Congresspeople listen 鈥 very important 鈥 but on the other side, I think it鈥檚 also important to realize there鈥檚 something that we each individually can do to band together to make sure that the future is a great future for all of us.

I would put advocacy at the forefront, also looking around you and helping your neighbor, whatever that is, whatever the thing is that鈥檚 closest to you. Some things are actually just, you know, make your bed. I think what can get lost in all of this, what can we do!?, is well, we first need to take care of ourselves and we first need to do small things so we feel good when we wake up and we don鈥檛 feel panic-stricken or anxiety. It鈥檚 important to reroute fear into courage. That鈥檚 the most important thing to do that allows you to do more. When and if you can do more, it depends if you feel safe, helping organizations like Rethink Food, which is doing an extraordinary job through the Lee Initiative.

What about professional development?

What could you do that might build your skills for the future, which is a great opportunity. That鈥檚 where I come with the silver linings. If you have a cooking skill, I don鈥檛 recommend that everyone go off and do Instagram Lives, but it can be fun and you can build an audience, and you can play with it. This is a time when you can play, and the expectation of the perfection of what you put out in the world is lower. There鈥檚 also more so-called competition, there are more people doing it, but they鈥檙e doing it because it鈥檚 fun, it鈥檚 a creative outlet. There鈥檚 actually freedom to express yourself right now that鈥檚 great to take advantage of. Find out who you are.

Cook what you have and find out what happens when you don鈥檛 have constraints, when you鈥檙e not taking a class, when you鈥檙e not doing it for someone else. What happens when you do it all on your own? On the other side of this, and there will be another side, your success is tied to knowing exactly who you are in the kitchen and who you are as a person. If you can figure that out, who you are, you鈥檒l be much stronger in whatever you do.

Your success is tied to knowing exactly who you are in the kitchen and who you are as a person.

You鈥檝e hosted nearly 130 episodes of the 鈥淪peaking Broadly鈥 podcast, which has featured ICE alumni like Kerry Brodie, Adrienne Cheatham and Adeena Sussman. What has that experience been like and how is the world changing for women in food?

I love doing 鈥淪peaking Broadly,鈥 I love having conversations with women that are both deep and broad, and the notion that we start with a foundation of caring about food and wine, which is also essentially caring about others, caring about other people. I love the insights that they bring. I love learning from each and every one of these women.

When I began doing 鈥淪peaking Broadly,鈥 which was about two and a half years ago, one of the reasons I did it was I felt like we needed more women鈥檚 voices and we needed a greater diversity of women鈥檚 voices so the idea was to spotlight women, and there are a whole lot of places that are trying to spotlight women鈥檚 voices. One of the things that I noticed is that it鈥檚 often the same women over and over again, and what interests me is broadening the zone. It shouldn鈥檛 be the same. I love hearing from the powerful women whose stories are out there and finding something deeper within them, but I also like finding completely different stories from women.

I think that things have gotten better. I think that there are more women who are running their own businesses, there are more women chefs, there are more women of color, there are more queer women running their businesses and who are true to themselves and sharing that, but I have to say, there could always be more.

 
 
 
 
 
 
 
 
 
 
 
 
 

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