VIDEO: ICE Mixology Center
When we think about the skills required to open a restaurant, our minds automatically think of culinary technique and business know-how. Yet what about that all-important profit driver: alcohol? In ICE鈥檚 Mixology Center, students bridge the gap between beverage management theory and practice behind our state-of-the-art educational bar.
鈥淚t used to be that when you opened a bar, you just served the standard drinks: Manhattans, old fashioneds, martinis, etc. There wasn鈥檛 a need for drink recipe development. Over the past decade, that has totally changed: today鈥檚 bars and restaurants are expected to offer a custom drink menu that complements the business鈥 overarching concept.鈥 鈥 Anthony Caporale, ICE Director of Beverage Studies
Our dedicated Mixology Center acknowledges this growing demand for craft cocktails in the hospitality market. From workshops with leading liquor companies to master classes with the industry鈥檚 top mixologists, ICE students will gain a greater appreciation of the interplay of ingredients, technique and economics that make for an outstanding鈥攁nd profitable鈥攂ar program.
To learn more about beverage studies at ICE, click here.